Wednesday, February 10, 2010

Internet Marketing - A Unique Occupation

Think about this. This is an occupation where people have put in an hour of work and have made millions and an occupation where you could potentially put in a thousand hours of work and make nothing.

I don't mean to discourage you. I love it and I wouldn't change it for the world, the point that I'm making is that it certainly isn't for every Tom, Dick and Harry.

I guess you could say that for any occupation. The big differences being that you don't have a boss. The vast majority of jobs out there, you will have a boss to keep you on track.

You don't have this employer that is going to write you checks, just because you declare yourself an Internet Marketer. If I'm hired by an employer and I put in those hours, chances are that I'm going to get paid for them, even if I just horse-off.

I remember getting called to jury duty, one time. I was like, oh great, jury duty. I lived in a small town and I was in college at the time. I lived in a small town and I had to drive 30 miles to the nearest courthouse.

It ended up to be a joke, I just showed up and waited in a conference room and read magazines. After about an hour, they came in and told us that our case wasn't going to court and that we could go home. They paid me the mileage and for showing up. Good old Uncle Sam.

The point being that I just showed up to jury duty and they paid me. If you just show up to Internet Marketing, you don't get a dime. You have make it a go for yourself. No one is going to bail you out, you need to put your time in.

If you want to be a successful Internet Marketer, you better arm yourself with knowledge, the ability to plan and the ability act on your planning. Internet Marketing is usually a one-stop-shop. You better be able to motivate yourself, because you have no boss. You better stay hungry because you don't have a boss to keep you that way.

It is all about self-discipline, the desire to get better and staying on track. Those are three very important things, that any successful Internet Marketer must have.

Stay hungry...

Internet Marketing Shock

All of us, experienced Internet Marketers have gone into Internet Marketing shock, before. We may have got hit by a Google slap, we may have had personal losses and we may have been screwed over by a certain web site's policies or terms, that have been changed.

Don't go into shock let this incident motivate you. Your online business can go on, you can go on and be very successful online. It isn't always the hand you're dealt; it is the way that you play it.

Some of us are dealt a great hand and completely mess it up and squander everything. Some of us are dealt average hands and we either blow them or turn them into major success stories.

Some people are dealt brilliant hands and end up blowing it all and ending up at the bottom of the barrow. That leaves me to believe that being dealt the best or worst hand, isn't as important as being able to deal with the hand.

Being able to bounce back and have confidence in yourself is vitally important. A lot of the biggest names in the business have been on the mat and almost counted out.

I've been there several times and each time, I've grown stronger. You begin to realize that you're who is controlling things.

Not some website, not some guru, you. You're controlling your fate and your own success. You have to learn to trust yourself and to believe in yourself. Once you decide to trust and believe in yourself, nothing can stop yourself, but yourself.

I've had some terrible shocks and some of them should of drove me back to a day job. I've had some really terrible things happen to my online business. Things change, your online business is going to probably go through a lot of changes. I never let the changes hamper my businesses growth.
I didn't stay in Internet Marketing shock. I've had people tell me that I was ruining my online business and that I was done. I knew that I was just getting started, simply because of talent and confidence.

Look, I've been called every name in the book, online. I've been told that I'd never amount to anything. The main thing that has gotten me through was the believe in myself and that no one could bring me down or stop me. I had become supremely confident in my abilities and no one was going to take that from me.

Internet Marketing - A Make Money Online Strategy

There are a lot of factors that go into deciding what strategy to use for making money online and how and where to apply it. I'm going to talk about what I think about when it comes to applying strategies.

The first thing I think about is, is it feasible? What is the earnings potential? How long do I think it will take me to become profitable? How much time and effort is it going to take?

It depends on the person and their skills, it depends on the strategy and it depends on the market. Certain strategies don't work very well in certain niche markets. The big thing is you should play to your strengths.

I can write very quickly, so any niche or any strategy where I can write and make money, are good situations to put myself in. I'm heavily involved in product creation, in a number of different niche markets because it is so easy for me to write and create products quickly.

I also enjoy writing, so it is an added bonus. I would hate to have to do things that I absolutely despise. Creating big websites from scratch is one of those things that drives me crazy. I'm not a big technical guy either.

I can do most of those technical online activities, but it drives me crazy. It takes me a long time and I find it to be so darn boring that I would never want to do very much of it.

A lot of people that get into Internet Marketing are people that don't like their job and they want to like their job. If you quit your job and become an Internet Marketer and you don't like the work you're doing as an Internet Marketer, then you are kind of defeating the purpose of becoming an Internet Marketer.

Loving what you do is a big part of it. It is something that you really can't put a price on. On the flip side of that coin, one of the great things about Internet Marketing is that you work your own hours.

You can put in that hard work early on to build your business and gradually scale back how much you have to work. I started out putting in probably ten to twelve hour days, on average. I'm now putting in about three hours a day, on average.

Tuesday, February 9, 2010

Internet Marketing Customer Service

It is something that is grossly over-looked, in my opinion. People just don't think about it. They think about what they are going to sell and how they are going to market it, but they forget that the job doesn't always end after the transaction is complete.

Sometimes it starts before you actually make the transaction complete. Sometimes people will have questions about what you're selling, they just need some reassurance about something.

One thing that amazes me is the amount of people who don't respond to potential customers that have questions before they buy. I would say that 90% of the people that have a question for me about one of my products will go on and buy it, right after I answer their question.

People are either too lazy or too busy. If you're too lazy or too busy, then you need to hire someone to do your customer service for you.

You wouldn't believe how much repeat business that I get, mainly because of my customer service. Sure, I have great products, but having that great customer service just puts why I'm offering, really helps.

Customers will often times give me testimonials saying how much they appreciate and love my customer support. That can be a very powerful thing on a sales page. One of the big concerns that people have, especially if they're buying a digital product, is can they trust you?

I've bought digital products before and the download link didn't work. I tried contacting them and I never heard back from them. I certainly never bought anything from them before, I should of asked for a refund, looking back on it.

People need to be able to trust you to make sure that their transaction is secure, that their e-mail address won't be shared with a 3rd party, if you capture their e-mail address in the transaction process. They have to trust that you are delivering what you're promising on your sales page and that you provide support.

Trust is everything online. If you have their trust, you then have a chance at a sale. If you don't have their trust, you have no chance at a sale. Always remember this old saying when you want to sell online "Trust is Earned."

Internet Marketing Dream Strategy

I don't know if there is a dream Internet Marketing strategy. Everyone is different and have different likes and dislikes. I'm going to tell you one of the biggest reasons why people aren't successful online.

They choose a strategy to make money online and they just don't make enough money with the strategy to either make enough money online to support themselves or it doesn't live up to their expectations. They then just give up on all other potential strategies for making money online and other niche markets. I'm going to give you two big reasons why this thinking is totally ridiculous.

For one, there are countless strategies for making money online and countless different niche markets to apply them to. Remember the old saying, if you're not successful, try, try again.

No one is going to be successful with every strategy that they try or successful in every niche. I don't care who you're, I started out making PENNIES a day with Google Adsense. The good news is that there are so many different strategies and niches.

Another reason is that very few successful Internet Marketers rely just on one strategy or one niche to make all their money. Some of these gurus will pitch to you one strategy, but they use several. They sell their products or coaching, have websites, blogs, have a mailing list etc.

I make money on eBay, selling info products, as an affiliate, with mailing lists etc. I use most of those strategies in several different niches. Some of the strategies make more or less for me and different niches make more or less for me.

Say that you get a strategy to make just $10 a day. Then you get a strategy that makes $25 a day. Then you get a strategy that makes you $50 a day. Then you find a new niche that makes you $100 a day. When you combine all of the strategies and niches, you will start to see some good income coming in. Keep in mind that you can ALWAYS improve your strategies and your marketing in different niches. Also keep in mind that there are countless niches that you can market in.

That explains one of the biggest problems that Internet Marketers face. They try to find this one raging river and don't drink from it until they find it, they may never find it. They could of instead relied on a number a little streams to be their raging river.

Saturday, February 6, 2010

Internet Marketing - Off Page SEO

On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for website's searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.

What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the "search engine goodness" of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.

So how exactly do you gather backlinks? It's not an easy task but it's definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:

1. Article Marketing

Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

2. Forum Participation

Look for forums that are relevant to your website's content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3. Blogging

Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don't require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that's again relevant to your website's content will keep the search engines in touch with your site. Don't forget to have a link on your main website from your blog.

The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website's popularity with the search engines but also make you learn new stuff from other forum members' participation. Also, if you discover that you don't enjoy these stuff, there's always a plan B - hire someone to do them for you!

Internet Marketing - Do It Yourself SEO

Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimization company, or if you have the time, there are some changes you can make to your website yourself.


Step 1: Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for.


Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Denver”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.


Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)


Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.


Step 2: Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your web page to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)


Here’s how you can increase each keyword’s prominence:

• Place your keywords in headings, preferably at the beginning of the heading;

• Include keywords towards the top of the page;

• Bold or italicize keywords where appropriate;

• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".


An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.


Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”).


It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.


Step 3: Linking
Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.


But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.


Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.


How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.


The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.


As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales inquiries. Be sure to record the source of your customer inquiries, so you can measure the success of your marketing efforts.


Remember, if you don't measure it, you can't manage it.

Friday, February 5, 2010

Internet Marketing and Your Best Investment

I get asked this all of the time. People know that I love to outsource certain things and that I've made money in a ton of different ways, with a bunch of different strategies.

The truth is that it's more than likely different for most people. I will give you an answer at the end of this article, but lets examine this closer.

I know that a lot of us are in different niche markets and market to these different niche markets in vast array of different ways. It could be one, just one investment that really gives you that break through.

It might be that investment in a professional copywriter that really give you a great conversion rate and really gets you rolling. Well, maybe it's that investment in hiring a virtual assistant that frees up that precious time and you can use that precious and really put it to use to make a killing.

It might be that $20 that you slap down to launch a Warrior Special Offer or WSO. I've made thousands from one WSO before, so that is a pretty dang good return of investment or ROI.

I'll give you another possibility. What about pay-per click advertising. I haven't touched on that yet. Some pay-per click campaigns can make you a fortune online, if they're done correctly.

What about that brilliant ghostwriter that you hired that wrote you that great e-book, that really got you to the next level? What about that PLR membership site that you joined that got you all this wonderful content that you can use to build and maintain your online business?

Let me get into my truthful opinion. I think that it's the $20 a month that you spend on your Aweber auto responder service. They are the best service that I've ever come upon.
I did have a different service before them and it was a disaster. They had a glitch and lost my whole list. After that, I said that I was going to invest in the best service out there. I started to use Aweber and they're the best in my estimation. I have many different lists in many different niche markets and I
love their service.

Having a mailing list is about as valuable as they get. When you have a list and a great auto responder service. You can get a Return on Investment, you wouldn't believe.

Internet Marketing Business Plan

If you want to be an Internet Marketer, you need to have a business plan and plan out your business. I see so many marketers running around to a new strategy, then a new one, then a new one, without ever making any money.

They don't have a plan! If you don't have a plan and a good idea what you want out of your business, there is no way that you're going to make it.

You always have to have the end in mind when you begin. Everyone is in different situations and everyone wants different things out of their online business.

You have to have a plan for how long you want to work before retirement and you have to have a plan to get there. Some people are just doing Internet Marketing in their spare time, they should still have a plan and know what they want to get out of Internet Marketing.

Once you know what you want out of Internet Marketing, you have to figure out how you're going to make it happen. The first thing that you need to do is locate your strengths when it comes to online skills.

Once you have identified your strengths, you need to find out how you can best put these skills into use. Once you have decided how you're going to put your skills to use, it's time to decide on a time-frame.

You have to first decide how much time that you can devote each day. You have to be able to decide how many days a week that you will be able to devote to your online business.

Once you have started your plan and have started to make money online, with your plan. You need to find out what areas your time is best spent. What activities are most profitable for you?

Once you weed out what doesn't require your effort as much as the other activities, you can throw more of your efforts behind the more profitable activities. Once you have worked out a formula, you can start to estimate how much money you will make a day, a week, a month and a year.

It's all about organization. You should always be looking for new opportunities and new ways to improve your online business. No one is going to do it for you, so get started!

Internet Marketing Success Formula

Effort, one word, but can separate you from everyone else. It's a key to online success and a key to taking your online business to the next level!

The other ingredient that you have to have for this formula is having good information. It doesn't matter how much effort you put into your online business if you're acting on bad information.

The question is what is good information and what is bad information?

Good information is information that a lot of other people are acting on and have success with. Bad information is information that is un-tested or information that only a small fraction of people have success with.

I see this all of the time in the Internet Marketing world. A person gets bad information for making money online, acts on it and doesn't get the desired results and its game over for them and their online business.

Look at Internet Marketing gurus. Do you think that they didn't work very hard? Wrong. They put in a lot of work, they experimented and they found what works the best for them and they threw a tremendous amount of effort into that information.

I know some gurus that work harder than most people. Some of them tell me that that they work 12 hour days.

I think that people think that there are these hidden strategies that only a few people know and they are rich because of it. Look, a lot of people have great information to act on.

The problem is that a lot of people just aren't acting on it and taking action. If they do take action on it, they might try it for a day or so and then just give up and move on to something else without really committing to the information and committing to the strategy and not giving it everything that they have got.

If you aren't going to fully commit to something and really put some real work into it, you're really in the wrong business. It isn't just putting up a paypal button and watching the money roll in, it takes some real work. It takes a real passion and a desire for success. Let me tell you it's really worth the effort and worth every bit of the work.

Just remember that it's worth working for. Internet Marketing is a brilliant profession to have. No boss, no schedule, you can make an unlimited amount of money, don't have to leave home, among other things.

Thursday, February 4, 2010

Internet Marketing With Myspace and Facebook

I hear people say all of the time that marketing on Myspace and Facebook suck. They tell me that it isn't worth the time and effort. They also tell me that they don't want to do any black hat techniques.

I say, that's fine. You don't have to do any black hat techniques and you don't have to put your time and effort into tasks that aren't bearing any fruits.

The problem that these people are having is that they are clouded by the quick dollar signs. They want to make everything, right now. Well, no one makes it all right now. It takes time to build.

You have to set yourself up for success before you achieve the ultimate pinnacle of success. Why do athletes train day and night? They don't train to win today, they train so they can win tomorrow and the day after and the day after that.

The reason that these sites are so powerful is because you can use them to set yourself up for future success. Use them to network!

I can't tell you how many people that I have networked with, using these sites. You can set up joint ventures, you can gather affiliates, you can set up groups and e-mail them information etc.

The reason why these sites are so effective for this is because how personal they are. Think about this. If you meet someone on a forum, you can get to know them, but it's harder.

For one, they probably don't fill out their private information, on a forum. They probably don't have a picture of themselves, they probably aren't even using their real name.

When it comes to Facebook, people have a lot of their personal information. They usually have a picture, if not many pictures of themselves. They might have their location, address, phone number etc.

In turn, you can have all of your own pictures and contact information. They will open up to you way quicker than they would to someone that is just another member of a forum.

Relationships are everything when it comes to Internet Marketing. You can be successful without them, but if you want to be really successful and take your business to the next level, they are absolutely vital. You better go out and start networking and making strong relationships that you can build upon for years and years.

Internet Marketing - Rome wasn't Built in a Day

I recently wrote an article about how I would build an online business in a day. Well, it definitely wasn't a complete online business, but it was a start. It was about creating a short private label rights report and selling it on the Warrior Special Offer forum.

It's definitely something to build on and I haven't met anyone who has made good money the very first day that they got into making money online. I know a TON of marketers.

I see people say, well I'm going to have this massive blog empire of 100 blogs in various niche markets. I'm going to do it in a month. Well that's 25 blogs a week.

You have to research the market for the blog. Determine if it is a profitable market. You have to go through the process of creating the blog. You have to go through the process of getting or creating unique content and you have to find a way to keep up to date and monetize the blog. You also have to keep adding content.

Let's say you take the weekends off and work five days a week. That's still online five blogs a day. The problem is that most people who try to make money online don't work an 8 hour day. They quit their job so they didn't have to have a boss to keep them on track and so they didn't have to work so hard.

All of the distractions and temptations, before they know it they are only putting in a couple of hours a day. People are lazy by nature and people procrastinate by nature. It's always easier to say that I will do it tomorrow. Well, after awhile a person runs out of tomorrows.

Say you stick to your plan and you kick out 25 blogs in a week, what if they aren't very profitable. I know people who have set up blogs and they make them two cents a day through adsense. That's disheartening.

Is it possible. Anything is possible, but there is a big difference between being possible and being practical and I think that is a big key when it comes to starting and maintaining an online business.

This article was not written to be negative. You can achieve all of your dreams online, but just know that setting up and running an online business can be a lot of work and you definitely don't always see the fruits of your labor right away. It certainly doesn't mean that you never will see them.

Internet Marketing - Staying One Step Ahead

I think that a lot of online business owners are paranoid. Some of them with good reason. The online venue seems to change all of the time. You never know what the search engines are going to do, along with eBay, clickbank etc. etc. etc.

One thing that you can do is to diversify your business. I don't place all of my hopes on being top ranked on Google. I don't rely on eBay and their higher listing fees and changing policies to be the primary bread winner. I don't rely on clickbank or paydotcom to be everything to me and my online business.

No one knows what could happen tomorrow with any of these sites. If you're diversified enough, you can be flexible and make the adjustments. You aren't crippled if there are major changes to one of these sites.

We make mistakes with our online businesses and we all wish we could hit the rewind button on certain activities of our online business after something has gone wrong. We can't.

The people that are successful are the people who look back to learn and look forward to succeed. The people that are unsuccessful are the people who look back and brood and don't look forward to their future success.

Always be monitoring your market and always be looking for the changes that the successful people in your market are making. Successful people adapt to changes, they don't let them finish them or their online business.

We all experience changes in life. Any number of things can change at any given time. Well, an online business is the same way. It can change at any time. Change can be a very good thing.

I think that people fall into a trap where they expect the status quo and never push for positive change. There is always a better way. I'm never content with where I'm at with my online business. I always feel like I can do better and that there are great things in my future. I've had many great things happen to me, in a result of my online business, but I'm never content and I always stay hungry!

Internet Marketing Motivation Problems - Team Up With Another Marketer

Teaming up with another marketer or marketers on projects can be a beautiful thing. It's a great motivating factor for getting a person going and also to help keep you on track.

Some people don't stay on track because they don't have the added motivation of having to lived up to their end of the bargain. They're off on their own and out there working at their own pace.

The problem that people have with that is their pace begins to get slower and slower. A person is really motivated when they first start out, but after they see that it may take them days, weeks or even months before they start seeing some returns, they get discouraged and don't stick it out.

Some of them may be only a few days away from that big break through, but they gave up. If you're working with other marketers. The projects get done a whole lot quicker and the returns come a whole lot quicker.

Internet Marketing is about finishing projects. If you're never going to finish projects, you're never going to make money online. It is that plain and simple.

Think about how much faster you can finish projects if you have two or three people working on them, especially if you assign tasks to each individual's strengths. Some people's strengths can be another person's weaknesses.

You know that you want to work that much harder and make sure that you deliver on your end. You have to satisfy your partners and that is a lot of added motivation.

Making money online is all about motivation. If I can find another way to motivate myself. I'm sure as heck going to do it.

The best place to find a business partner is the Warrior Forum:

www.warriorforum.com

I approach people one of two ways. I will either go to the WSO forum and see who is launching WSO's about the subject that the project is centered around. If I don't know them, I will look and see what their customers are saying about them and try to learn as much about them as I possibly can.

If I like what I see, I will start to message them and things take off from there. The other way that I find partners is I will flat out make a post on the Warrior Forum and ask people who they have worked with in the area that I'm looking for and go from there.

Internet Marketing Success Focus on the Basics

Find a converting sales page, drive targeted traffic towards it and cash in. It's that simple. You can go on and learn all of these other strategies, but that is an Internet Marketer's basic formula.

E=MC²

A very simple looking equation. That Alfred Einstein guy was on to something, haha. Yes I know his first name is Albert. It sounds so simple, but so many potential and present Internet Marketers search for the magical formula that is going to transform them into instant Millionaires.

No one has come up with the magical Internet Marketing equation that will make them millions. The closest thing to that equation is what I stated earlier.

A great product, with converting sales page and targeted traffic are the key. The great product means that there aren't very many refund requests. The converting sales page means that you don't need to have as many visitors to get sales. The targeted traffic ensures that you have a great conversion rate.

The key is to find this situation and to exploit it. Most markets don't get this perfect equation very often. People simply can't find the markets that have these perfect equations or they can't create them, themselves.

Yes, these perfect equations can be produced by you. All you need is knowledge. There is nothing more important than knowledge. I will give you my favorite analogy when it comes to knowledge.

A brilliant business executive is driving his fancy car down the road. He is going to collide with a car at the next stop sign that car is going to run the stop sign. A window washer on a high floor can see the accident coming a mile away.

The window washer may not of even graduated high school, but he has found the knowledge of the situation. He can see it and the business executive can't. Does that make the window washer smarter?

No, but it makes him more informed. Information is everything and it is something that can be attained by anyone. Since you're reading this, you have an Internet connection, put it to use. There pretty much isn't anything that you can't find out online.

Your ability to attain knowledge can mean the difference between your success and your demise. It usually boils down to the time that you're willing to spend and your willingness to do so.